Task 04: Preliminary Task - Contribution

I fell that Kai, Stephanie and I worked effectively as a group, we discussed our ideas and we ensured that everyone was heard. Whilst we worked well, there we no major issues and I feel that we equally contributed in the process of creating and replicating Keri Hilson's music video. Furthermore, we took turns to film various pieces of the music clip that we weren't in as well as doing our best to equally split the role of lip syncing. Once we had recorded various pieces of the clip and gathered our footage, I fell that we fairly shared out the role of editing. We all ensured that we effectively communicated throughout the process of filming and editing in order to ensure that we were all happy with the final outcome.

Task 04: Preliminary - Final Edit

This is our final product which we attempted to replicate as accurately as possible using a range of skills such as, filming, lip syncing and editing.

Purpose Of A Music Video

For this task we had to create a simple brainstorm/mind map of the purpose of a music video. 

History of Music Videos

Boom! Music Video Analysis

• MTV was born 20 years ago
• Digital camera and software
• All you need is a camera and an idea
• You have to brainstorm
• Inspired by a photograph
• Exciting, funny, sexy etc. 
• Rough storyboard with notes
• Preparation three times as much
• Deadlines, limitations and budget 
• Location (graphical interesting etc.), commitment
• Lots of angles for example, wide shots, mid shots, close-ups shots
• Use actors that can actually perform
• Create/capture and atmosphere
• Before editing, look back at your takes
• Post-production, basic story of shots etc. 
• Use special effects
• Try any ideas
• Keep trying, (re)shooting etc. 

Task 03: Marketing Package Analysis (Lana Del Rey - Born To Die Paradise Edition) + Key Learning Points

What did you learn from this task?
I learnt how;

• A record label promotes their artist
• A variety of materials are released to accompany an album 
• The materials work together to market the artist

Task 04: Preliminary Task - Evaluation + Key Learning Points

What did you learn from this preliminary task?
I learnt how to;

• Synchronise the performer's lip synching to the music
• Use a split screen within the music video I was replicating
• Turn a clip into black and white
• Cut footage to the beat of the music

Task 04: Preliminary Task - Editing

Task 02: Analysing Previous Students' Work - Chiska Ankers + Key Learning Points

Task 02: Analysing Previous Studnets' Work - Jake Maud

Task 01: Shot By Shot Analysis (Selena Gomez - Kill Em With Kindness) + Key Learning Points

What did you learn from this task?
I learnt how;

• Many different shorts are incorporated in 30 seconds
• Long an average shot of a music video is
• A shot transitions into the next

Task 01: Shot By Shot Analysis (Calvin Harris - This Is What You Came For)

Task 01: Shot By Shot Analysis (Nick Jonas - Under You)

Task 04: Preliminary Task - Filming

Task 04: Preliminary Task - Storyboard

Task 04: Preliminary Task - Costume Planning

Task 04: Preliminary Task - Music Video

For our preliminary task we worked in small groups and our task was to replicate a professional music video. In order to recreate and execute the music video to a high standard we all had to participate in various aspects of a music clip, for example, lip syncing, filming and editing. Participating in these various areas would enable us to gain a greater insight as to what we would have to do/take part in, in order to create our own music video to a professional standard. We chose to replicate the following music video:
Keri Hilson - Knock You Down ft. Kanye West, Ne-Yo

(Original Clip)

As the music video had a very long duration we decided to recreate a small part of the clip inn order to still gain knowledge of the process we have to go through in order to create our own music video. The part of the video that we are replicating is the followng:

(Shortened Clip)